Product

Simplify In-Game Asset Purchases With Blockus

August 2, 2024

Welcome back to another capability recap, this time centered around our all-in-one payment solution!

With Blockus, game studios and developers can optimize game revenue in a fast, secure, and fully compliant manner, all while enabling seamless and distraction-free gameplay for users.

Discover how this solution significantly reduces customer acquisition costs for game studios and elevates the overall user experience in-game.

In-Game Asset Purchasing Issues

Web3 games have long grappled with a subpar user experience, marked by intricate player onboarding processes and disruptive transaction signing tied to NFT interactions.

This poor experience is compounded by the absence of a straightforward method to purchase in-game items directly with a credit card. Instead, players need to navigate a convoluted process to be able to purchase their desired NFT items, which involves acquiring network tokens for payments and fees and exchanging them for exclusive in-game tokens.

Imagine if League of Legends (LoL) started out as a web3 game burdened by these issues. It is easy to picture players’ frustration having to navigate up to 10 transactions after winning a battle against the Crimson Raptor and earning a sword drop. (These transactions would involve collecting the NFT item, navigating the best NFT marketplace on the underlying game's chain, selling the item in exchange for network tokens, and ultimately off-ramping these tokens into fiat currency through a centralized exchange). LoL’s adoption curve would have likely been far less remarkable, even with enticing incentives and the potential to earn real-value tokens through quest completion.

Now, if League of Legends was to venture into the web3 realm, allowing players to convert in-game earnings into tokens with tangible cash value, it would face significant challenges in implementing a large-scale payment and on/off-ramp solution.

This is where Blockus steps in.

Blockus’ All-In-One Payment Solution

Blockus introduces a flexible and easy-to-use payment system that simplifies in-game NFT purchases. This system supports both fiat and cryptocurrency payments, ensuring accessibility for users across all levels of blockchain technology proficiency.

What sets Blockus apart

Blockus enables game studios and developers to deliver a seamless in-game experience to their users in three key areas.

Security & Compliance

Game studios can leverage Blockus’ solution to automatically stay compliant with regulatory requirements by restricting access to sanctioned countries and integrating Know Your Customer (KYC) verification as needed, all while remaining accessible to users worldwide. Blockus prioritizes user safety with bulletproof encryption and industry-standard security measures like regular audits.

Fiat On/Off-Ramps

Blockus’ fiat on/off-ramp offering maximizes compatibility for game developers and boasts industry-leading success rates. The fiat payment feature eliminates the need for external website interactions or visits to external marketplaces, allowing players to purchase in-game NFT items via credit card or convert their sale earnings into fiat through a straightforward checkout process.

This helps game studios minimize funnel dropoff and reduce their user acquisition costs, particularly linked to incentives and educational content for non-blockchain-savvy users. It also boosts revenue streams and improves in-game liquidity for tokens and NFTs, taking games on a clearer path to profitability and growth.

Fund Management

Game studios enjoy the advantage of swift and hassle-free payouts through Blockus' solution, with immediate access to funds and no holding period. Blockus takes chargeback management off the shoulders of the studios and provides them with transparent transaction oversight, revenue tracking, and insights into user interactions with NFTs and digital assets.

Wrap Up

Blockus strives to drive widespread adoption of web3 gaming by tackling every major challenge in the space, and streamlined in-game asset purchases are just one aspect of our approach.

Get ready for the grand finale of Blockus Launch Week, as we prepare a big surprise for game developers across the space!

As always, if you're a game studio or developer looking to integrate our comprehensive payment solution into your game, sign up here for a demo with our team.

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